The avenues to the consumer is known as the distribution channel, and since there are many ways of reaching the customer, distribution channel analysis is

By the time you have figured out your product and customer segment it is time to see where you fit in the market space, this

In the previous post we discussed the Consumer Analysis,  we will now discuss the relevant market, the framework is based on the following three questions:

This is the First Follow on from This Post All marketing has to start with the consumer, there is no getting around this fact, therefore

Marketing Plans are circular in nature, and while it is easy to get one step right, to have a successful campaign you need to complete