Marketing Plans are circular in nature, and while it is easy to get one step right, to have a successful campaign you need to complete the circle.
The Formula to Business Success =
5. Development of a “Preliminary” Marketing Mix
Old School as I was taught by our marketing professor.
This is the proven framework to follow, while the order of the steps are not set in stone, a continues evaluation of the complete process is advisable.
Over the next week I will break down each step and see if there are tools and Frameworks available that can speed up the process.